
Santa Clara County
San Jose
A diverse city of established neighborhoods, urban energy, parks, and direct access to Silicon Valley’s business centers.
Explore San Jose
Silicon Valley · Residential + Commercial
Gena Kraft brings more than a decade of brokerage experience, deep South Bay knowledge, and calm, analytical representation to every move across Silicon Valley.
(408) 315-3874
An advisor who sees the whole picture
With more than 10 years in brokerage and 30 years of accounting and technology leadership, Gena brings local insight, analytical rigor, and hands-on service to every client relationship.
Grounded in deep knowledge of Santa Clara County, she helps buyers and investors evaluate a property’s potential and helps sellers position their properties through thoughtful preparation, strategic pricing, and market insight. Her approach combines careful financial analysis, skilled negotiation, and attentive transaction management — personal representation that keeps your goals at the center of every decision.
Neighborhood intelligence
Gena works across the South Bay — from San Jose and Santa Clara County up through San Mateo County. These communities are a starting point; each has its own pace, housing character, and practical tradeoffs.

Santa Clara County
A diverse city of established neighborhoods, urban energy, parks, and direct access to Silicon Valley’s business centers.
Explore San Jose
Santa Clara County
Tree-lined streets, highly regarded schools, foothill estates, and a village atmosphere with quiet sophistication.
Explore Saratoga
Santa Clara County
Walkable downtown charm, exceptional dining, mountain access, and refined residential neighborhoods with lasting appeal.
Explore Los Gatos
Santa Clara County
An inviting downtown, the Los Gatos Creek Trail, and connected neighborhoods that balance character with convenience.
Explore Campbell
Santa Clara County
Polished Silicon Valley living with a lively Castro Street, Caltrain access, neighborhood parks, and innovative energy.
Explore Mountain View
Santa Clara County
A calm, connected city with modern amenities, strong neighborhood identity, abundant parks, and central Valley access.
Explore Sunnyvale
A wider field of expertise
Gena also represents yacht buyers and sellers, bringing the same precision, discretion, and steady transaction management to significant decisions beyond the shoreline.
Client perspective
Five-star reviews from buyers and sellers across the Bay Area.
Gena was my realtor for the recent sale of my Mountain View condo. She has extensive knowledge of remodeling and construction (including construction law), and supervised a full interior remodel for me, including closely communicating with the interior designer and stager. Any issues that cropped up during the remodel she addressed/solved in a timely way. What impressed me most was that she didn't stop the hard work once my home was in contract. When confusion surrounding my HOA's FHA approval status threatened the buyers’ financing, she worked with the HOA, property management, and buyers’ lender and agent to clarify the FHA approval process, and what was needed to proceed. She was actively involved until the FHA first mortgage and the “California Dream For All” (down payment loan) were funded. She’s an excellent communicator, explaining points of real estate law and other things thoroughly to a layman. And she advocated for me from the initial conversations with my GC about what needed to be done, through to escrow.
Susan MartinMountain View condo seller
Gena helped me relocate from San Jose to Napa and was integral in making the transition from my longtime home in San Jose to my new home in Napa smooth and successful. Her real estate knowledge, business experience, and attention to detail were invaluable throughout the process. As a friend, colleague, and business associate, I already knew Gena to be someone I could trust. Working with her as my Realtor reinforced that. She was responsive, thorough, and always looking out for my best interests. I would highly recommend Gena to anyone buying, selling, or making a major real estate transition.
Janice IlsleySan Jose to Napa relocation home seller & buyer
Gena is amazing! She is my mother-in-law and also my real estate agent. Working with family and friends can be tricky, but Gena makes it no issue. She is a hard-working professional who knows the real estate market and what it means to be a homeowner. Using her as our buying agent, we had to put in offers on many homes. Home after home, Gena put in countless hours and dedication finding homes and meeting sellers agents, putting in offers, and negotiating our deals. She did amazing in the business and transaction side of this huge deal we made. Between the banks, the loan agencies, sellers agents, insurance/home inspection, and every aspect of the ‘buying a home’ process Gena represented us outstandingly. She had all the connections and support we needed during this extremely costly and overwhelming experience as first-time home buyers. I highly recommend her to anyone who is looking to buy or sell a home and she has worked with several people in my community I know who have all had great experiences as well.
Chris HendersonFirst-time home buyer
Gena worked with a person deep in grief. A special talent to be patient and kind to a person who needs lots of support. She knew how to find the perfect buyer and to get to a contract and closing quickly. Great to work with her! Mary
Mary MooreHome seller needing a quick sale
Gena did a great job helping my son buy his first home. We were very impressed and highly recommend her.
Greg HendersonFirst-time home buyer representation
Gena is a wonderful real estate agent. She takes the time to prepare your house, make sure everything is set up correctly and does a great job of representing the owners.
Ken SteuryHome seller representation
Plan with perspective
Use this simple principal-and-interest estimate to frame a conversation. Taxes, insurance, HOA fees, and other costs are not included.
Estimates only. Contact a lender for exact figures.
Begin a conversation
Whether you are weighing a sale, beginning a search, or evaluating an income-producing property, Gena will help you understand the path ahead.